NeoGoddess is a special typeface and brand design made for an architecture conference in New York City in 2050. The design shows the city as a new spiritual center, similar to the Vatican, and includes feelings of hope and strength.
The project started with two weeks of taking photos of New York’s buildings. These 500 photos helped capture the city’s unique look, combining the tough, strong lines of buildings with soft, human-like shapes. These photos were the base for the new typeface design.